Marketing Management - Today's business environment Essay

Marketing Management - Today's business environment - Essay Example This is so because success is based on an organisation's ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 1995:71). Within the context of today's global competition, businesses and firms no-longer compete as individual companies but try to corporate with other businesses in their activities (Wu & Chien 2007:2). These researchers went further to argue that, this strategy has become quite common in many businesses including the retail clothing chain stores. The conventional vertical integrated company based business model is gradually being replaced by collaborative relationship between many fragmented, but complementary and specialized value stars and constellation (Wu & Chien:1). This paper argues for the importation of a new technological home entertainment product Nintendo into the Australian market. The paper seeks to asses the product, the market positioning and competitor's analysis of the new products. According to Johnson et al (2007), the SWOT Analysis, or sometimes known as the TOWS Matrix, is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture or in other situation of an organization or individual requiring a decision (Johnson et al 2007). Market analysis of competitors, suppliers, customers and potential opportunities has long been a competitive preparation of the staple firm (Johnson & Scholes 2007). Strengths High Growth Industry Few direct competitors Beautiful location Stores will be located on short drive from populated areas Distribution channels and resources already in place with hotel A must have household products My personal background in home entertainment and household name of the distributive channels in Australia Wise environmental practices and community citizenship Sustainable supply 5% of the products profit will be used to support community organization Self directed teams self responsibilities Haven entertainment for families Unique service and product offerings Weaknesses Seasonal Fluctuations Refurbishment costs Insurance Safety concerns Others competitors such as Sony and Microsoft improving on their product chain everyday. Opportunities Expansion within grounds Franchise possibilities Strategic alliances Technology Extensive customer base It is a must have household entertainment product that has made a name in Europe and the United States Threats Criticism Poor public relations development Rising interest rates on

Global warming and automobile industry Term Paper

Global warming and automobile industry - Term Paper Example It was determined that motor vehicles contributed a very small amount of carbon dioxide emitted into the atmosphere. Hence it was correct to conclude that global warming caused by motor vehicles is a myth. In recent times and modern day world, there has been a lot of concerns on the environment. It is true that the environment is critical for mankind to survive because environment provides most of the resources needed for daily activities. A region’s environment is, to a large extent, determined by the climatic conditions. Climatic conditions are purely determined by nature. There has been claims that mankind is contributing to changes in climatic conditions. Human activities are said to upset nature’s critical balance as far as carbon dioxide emissions are concerned. A lot of blame for global warming has been directed on the transportation sector of the economy. Is it really true that global warming exists because of motor vehicle emissions? The reason for this research is the belief that the automobile industry is the global suspect for global warming. According to Automotive News, this is not true. Research done by climate scientists indicates that global warming was even experienced centuries ago (Brown, 2007) . Evidence has been produced to show that the global temperatures were increasing even before the era of motor vehicle travel. This allegation has created discomfort among players in the automobile industry with some viewing it as a way to control the motor vehicle industry. In an interview with Automotive News, Bob Lutz, the vice chairman of General Motors argues that motor vehicle emissions account for a very tiny percentage of the total green-house gases emissions (Brown, 2007). According to the article automobile manufacturers read a sinister motive from the government. The manufacturers feel that the government wants to blame their industry for global warming so that they can introduce regulations on the s ame and in effect